WorldMate Redefines Its Brand in Latest WorldMate Live Release

WorldMate, Inc., a company specializing in mobile travel services for the frequent flyer and road warrior, today announces a new brand identity and its biggest upgrade to WorldMate Live, the Company’s flagship product, since its launch one year ago.

Over 1.5 million users have downloaded and installed WorldMate’s suite of products in the past 12 months (i.e. since the company’s switch to a Freemium model).

WorldMate introduces its new branding, including updated logo and look-and-feel, on its Web site and within the WorldMate Live service. The company also announces significant advancements in usability for both Web and mobile applications, including a new home screen featuring a contextual dashboard based on users’ travel behavior, and a “carousel” display and navigation of all WorldMate Live’s services.

WorldMate Live — available on BlackBerry and Windows Mobile devices — allows travelers to easily create, plan and manage their entire itinerary, as well as access critical real-time information related to their travel schedule.

Read the whole article at MarketWire.com.