The 2010 FIFA World Cup in South Africa ended this weekend with Spain as the victors, their very first World Cup win. I’m sure many of you who are on social networks would run to your computer or apps like Twitter and Facebook for BlackBerry to type away about a goal, yellow or red card, bogus ref call, etc. I know I did and on multiple networks including sending messages to friends on BlackBerry Messenger (BBM).
RIM just let us know about some statistics showing that BBM was used by many to connect during the World Cup. One example was when Spain scored the winning goal against the Netherlands with only three minutes of extra-time left. Immediately after the goal was scored BBM usage increased by 280 percent! Here are some other significant jumps during the World Cup:
- USA v England, June 12th (Match Day 2): traffic spiked 35% globally at the time of the first goal, scored by England.
- Netherlands v Brazil, July 2nd (Match Day 20): traffic jumped by 122% globally at the time of the second goal, scored by the Netherlands.
- Argentina v Germany, July 3rd (Match Day 21): traffic rose by 178% globally at the time of the 3rd German goal
More than 25 million people are using BBM today to chat and share photos, calendar events and contacts worldwide. Many people I know barely send each other text messages any more because they prefer BBM . If you don’t have BBM yet you can get it at blackberry.com/messenger. Keep in mind you need a data plan to use it.
Did you use BlackBerry Messenger to connect with your friends and family about the game? In case you missed it, you can add your country’s flag to BBM with this flag list.
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