BlackBerry App World 2.0 Invitations Being Sent Out To Beta Zone Members!




By Mauricio

UPDATE 7/29 @ 2:10PM RIM has officially announced the BlackBerry App World 2.0 beta launch and updates through the Inside BlackBerry blogs along with another video and press release! Both are included after the jump. *

Not too long ago we got an official preview of the upcoming BlackBerry App World 2.0. A few members of the BlackBerry Beta Zone let me know that they’ve started receiving invitations to test App World 2.0. As a reminder, here are a few of the new features it will include:

  • Top 25 Themes and Top 25 Apps
  • BlackBerry App World Barcode Scanning
  • More Billing Options
  • Credit Cards
  • Carrier Billing
  • PayPal
  • BlackBerry ID

If you’re not a member of the BlackBerry Beta Zone be sure to sign up at blackberry.com/beta to get a first crack at RIM’s beta releases including apps and OS upgrades. I’ve included a walkthrough video of App World 2.0 after the jump.

[youtube]http://www.youtube.com/watch?v=JuXCTEXNC0I[/youtube]

[youtube]http://www.youtube.com/watch?v=auwltR-ipTc[/youtube]

Press Release

New BlackBerry App World Features to be Available for Beta Testing in the United States and Canada This Week

Waterloo, ON – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced updates to BlackBerry App World™, the official application store for BlackBerry® smartphones. BlackBerry App World provides BlackBerry smartphone customers with an intuitive, integrated service for discovering, downloading, recommending and managing mobile applications for personal or business use. BlackBerry App World now supports new payment options, includes enhanced discovery and search features, and introduces a new user identification system called BlackBerry® ID.

New Payment Options
BlackBerry App World will support new payment options in addition to PayPal. Customers will be able to purchase applications using major credit cards, including Visa and MasterCard, in various countries around the world. RIM is also working on integrated billing with various carriers to enable BlackBerry App World purchases to be applied directly to the customer’s monthly bill from those carriers.*

Easier Application Discovery
BlackBerry App World adds new tabbed sections for various lists of applications. Users can horizontally swipe or scroll to quickly view the Top 25 Free Apps, Top 25 Paid Apps and Top 25 Themes, as well as lists of Newest Apps and Recently Updated Apps.

QR barcode scanning is also supported, allowing users to scan a QR code associated with an application from anywhere – the web, print ads, brochures, etc. BlackBerry App World will quickly find the related application and automatically open the application’s information and download page.

BlackBerry ID
BlackBerry ID provides customers with a device-independent user identification (ID) used with BlackBerry App World. It enables new payment options, including credit cards and integrated carrier billing*, and allows customers to seamlessly transfer their personal library of free and purchased apps when they switch to a new BlackBerry smartphone.

“BlackBerry App World continues to grow with a rich catalog of personal and business oriented applications that further enhance the BlackBerry smartphone experience,” said Alan Brenner, Senior Vice President, BlackBerry Platform at Research In Motion. “The new features in BlackBerry App World make it even easier for customers to find, purchase and maintain applications for their BlackBerry smartphone.”

Nearly 30 million BlackBerry smartphone users have downloaded BlackBerry App World and an average of over one million applications are being downloaded each day. Available in more than 65 countries, BlackBerry App World allows users to discover, download, recommend and manage the applications that help them get the most out of life while on the go.

The newest version of BlackBerry App World is available for beta preview to customers in the United States and Canada from BlackBerry® Beta Zone (www.blackberry.com/beta).

*Availability of integrated billing with specific carriers to be announced at later dates. Requires a carrier post-paid service plan.

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