AT&T today announced a new and free barcode scanning application called Code Scanner, available across multiple platforms including BlackBerry:
Today’s announcement is the latest milestone in AT&T’s efforts to develop mobile barcodes into an effective direct response solution for brands and their consumers. To that end, the company is investing in AT&T Mobile Barcode Services, a suite of products and services that enables marketers to provide measurable experiences with their target audience, at the moment of interest.
AT&T’s Mobile Barcode Services include:
- AT&T Code Scanner: a free mobile application** which provides a fun and easy way to scan 2D (QR and datamatrix codes) and 1D (UPC and EAN) barcodes found in magazines, stores, and online, unlocking new ways to experience the world. Consumers can download the free application through several app stores including BlackBerry® App World™ and Android Market™ or go to http://scan.mobi on their mobile device. AT&T Code Scanner provides consumers with the tool they need to experience a sneak-peak into the exciting potential of this emerging mobile technology. Consumers are encouraged to visit www.att.com/mobilebarcodes to see examples of how mobile barcodes can be used.
- AT&T Create-a-Code: is a free service that allows consumers to create their own personal mobile barcodes by visiting www.att.com/createacode. Mobile barcodes can be created to direct friends and family to a v-card, Facebook account, personal blog or favorite website.
- Code Management Platform: built for business to create, manage and measure mobile barcodes campaign experiences for their customers. It is available now for AT&T’s Mobile Barcode Charter Program members, with future availability to all business segments.
Besides for the app being available from scan.mobi, the BlackBerry app can also be downloaded for free from the App World. For more info check out the product page at the App World or see AT&T’s press release here.