Multiplied Media Unveils Poynt Offer Engine At Demo Fall 2010




By Mauricio

Multiplied Media today announced the new Poynt Offer Engine at DEMO Fall 2010. The Offer Engine will allow businesses to target local consumers through Poynt, offering specials and coupons. Poynt has always been one of my favorite apps and I think the Offer Engine will make it that much better. While integrated ads might not sound fun, since these ads would be special offers from merchants, I think end-users would also benefit.

The Offer Engine is an easy-to-use, location aware turnkey advertising service that merchants large and small can utilize to set up just-in-time offers, specials and coupons to attract local consumers via their mobile phone.

The Poynt Offer Engine addresses the needs of the local merchant, from small businesses to multi-location national brands. Each can now effectively present offers in a simple, relevant and local manner. The Offer Engine uses our patented geo-fencing technology to deliver offers within a pre-defined geographic area, as determined by the merchant. When a customer moves into the geo-fenced area, they trigger offers to be delivered where and when they are looking to make a purchase. The consumer receives the ad when they are within the offer radius, but it is only once the consumer is in close proximity to the merchant’s business that the offer is activated and can be redeemed.

For more info and to download the app go to poynt.com or check out the press release below.

Press Release

Offer Engine Brings Local Businesses the Best in Direct and Targeted Consumer Outreach

CALGARY, ALBERTA and SANTA CLARA, CALIFORNIA–(Marketwire – Sept. 14, 2010) – Multiplied Media Corporation (TSX VENTURE:MMC) (“Multiplied” or the “Company”), a leading provider of mobile local search services, today announced from DEMO Fall 2010 the introduction of the Poynt Offer Engine (“Offer Engine”).

The Offer Engine is an easy-to-use, location aware turnkey advertising service that merchants large and small can utilize to set up just-in-time offers, specials and coupons to attract local consumers via their mobile phone.

The Poynt Offer Engine addresses the needs of the local merchant, from small businesses to multi-location national brands. Each can now effectively present offers in a simple, relevant and local manner. The Offer Engine uses our patented geo-fencing technology to deliver offers within a pre-defined geographic area, as determined by the merchant. When a customer moves into the geo-fenced area, they trigger offers to be delivered where and when they are looking to make a purchase. The consumer receives the ad when they are within the offer radius, but it is only once the consumer is in close proximity to the merchant’s business that the offer is activated and can be redeemed.

“Multiplied Media’s Offer Engine provides merchants with an easy-to-use service to help target nearby customers and ultimately bring in new business,” said Matt Marshall, executive producer of DEMO. “Through offering special discounts via direct message within a selected area, Poynt users receive relevant offers that enrich the overall local search experience.”

The Offer Engine includes an easy-to-navigate dashboard where merchants can set up new offers, view existing and past promotions, as well as see how many mobile users are in the area. Merchants can preview their offers and once they are satisfied with their ad, choose to have it go live immediately within the Poynt application. The dashboard also shows merchants when a customer has redeemed an offer, as well as who their competition in the area is and how many offers are live around a location.

“Our new Offer Engine is going to further expand on Poynt’s goal of taking users from inspiration to action within a single easy-to-use app,” said Andrew Osis, CEO of Multiplied Media. “Poynt users make tens of millions of search queries a month—we see the next step in local search as connecting local merchants directly to these users.”

Multiplied Media is unveiling the Poynt Offer Engine at DEMO Fall 2010. Multiplied Media will be located at station number 35 in the Demonstrator Pavilion.

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