It’s no secret that many are excited for the BlackBerry PlayBook, consumers and those in the enterprise alike. Without an extensive hands-on by someone other than a RIM employee, it’s hard to gauge how well it’ll do regardless of how well we’d like it to do. Oppenheimer analyst Ittai Kidron was among the first to estimate PlayBook sales. Here’s what Kidron had to say:
If executed properly, the PlayBook could help RIM defend its enterprise leadership against intensifying competition from Apple, Android and WP7. With that said, much uncertainty remains and we’re not convinced RIM has successfully addressed its competitive smartphone gaps.
- RIM will sell 100,000 PlayBook units in the fiscal fourth quarter ending Feb. 28.
- For fiscal 2012—a year from February—RIM will have sold 3.2 million units at an average selling price of $540.
- Add it up and you’ll have 3.3 million PlayBook units in the market.
Pretty good numbers for a device that hasn’t been thoroughly played with yet and has plenty of competition, not to mention it’s the first ever BlackBerry tablet. What do you all think, are these numbers generous or underestimated?
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