Celebs Pick Proteges For BlackBerry’s BBM Generation Contest & Assign First Challenge

By Mauricio

A few weeks ago I let you know about RIM’s BBM Challenge contest where a few lucky fans would have the chance to become a protege for celebrities including Whitney Port, Michelle Trachtenberg, Jared Eng, Lauren Berer, Greyson Chance and Hope Solo. Today they let me know they’ve selected 150 “Protégés” from the United States and Canada in the first challenge, called Perspective. Here’s the breakdown:

• Whitney Port, Fashion – Protégés are going to hit the streets with their BlackBerry® smartphones to document all the hottest trends they spot around town by using the camera or taking video.
• Michelle Trachtenberg, Film –Protégés and their teams will need to get on their BlackBerry® smartphones to get everyone together to watch a movie that’s been remade. After the viewing, they’ll need to record a discussion with friends about why they thought the re-created movie was better or worse than the original.
• Jared Eng, Pop Culture – Protégés will demonstrate what they’re made of when it comes to pop culture. Planking, yarn bombing…what will they think of next? They need to make videos using their BlackBerry® smartphone of the current pop culture obsessions and showing the world just why they’re so into it.
• Lauren Berger, Entrepreneurship - Protégés are going to do some research using their BlackBerry® smartphones on companies that have made green improvements. Then, they’ll need to come up with a business idea of their own that would help a business go green.
• Greyson Chance, Music - Protégés will list their dream BBM™ Music playlists on Facebook® or Twitter® to see how many of their friends are feeling it!
• Hope Solo, Sports – Protégés will show a fresh perspective on a training regimen for any sport they like. With their BlackBerry® smartphones, they can schedule training times with the calendar app and use the video recorder to film the regimen in HD!

For more info and to follow the BBM Challenge contest go to bbmchallenge.com.