RIM today announced that NewBay, a leader in digital content services, is now part of RIM’s acquisitions portfolio. Here’s the announcement from the Inside BlackBerry Blog:
Today we are pleased to announce that NewBay has joined Research In Motion (RIM). We’re excited that the NewBay team will be bringing their expertise in cloud-based digital content services to the BlackBerry platform.
NewBay’s LifeCache platform helps enable operators and device makers to deliver content across multiple, connected devices such as mobile phones, PCs and tablets.
If you are not already familiar with them, you can find out more about NewBay here: http://newbay.com/.
– Alan Brenner, SVP, BlackBerry Platform
With an expertise in mobile social networking, content in the cloud, smart address book, photo & video albums and next generation messaging, it will be interesting to see how RIM integrates NewBay in the BlackBerry Platform. What do you think about this acquisition?
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