RIM Seeks Patience Until BlackBerry 10 is Ready

By Thea Neuman (Google)

Thorsten Heins, who has been going through an extremely stressful period, may be in a need of a short respite but he knows that time is running out. That’s why he is trying to perform a balancing act in order to manage some time to bring the company on a sound track. Heins requested RIM’s shareholders to bide their time until the launch of BB 10 devices while addressing shareholders at company’s Annual General meeting at Waterloo, Ontario on Tuesday, 10th of July.

Though Heins has always appeared optimistic about Blackberry 10 but prolonged negative media coverage has been giving him sleepless nights. These negative reports are creating a major stumbling block in the entire PR process which is aiming to restore the faith of RIM’s investors and loyal fans.

In order to surmount growing impatience of investors, Heins tried his best to take them into confidence by assuring them about the quality of forthcoming BB 10 devices. He mentioned that his team is working extremely hard in order to prepare the best and friendliest devices.

Investors are basically unhappy with the decision of delaying the release of Blackberry 10 models, because releasing a new device during holiday season always works as an added advantage, and if RIM misses out this opportunity, there are strong chances that it might lose on an outstanding opportunity to earn handsome revenues. Considering the fact that RIM’s biggest rival is gearing up to launch another iPhone during holiday season, and Samsung and Microsoft both might follow Apple Inc., subsequently by rolling out their new devices, investors are now more anxious than ever.

Heins also made clear that there is no time to get indulged into any kind of blame game. He asked RIM’s investors to give some additional time to RIM to make a comeback.

The most intriguing question is that when Heins is assuring about ongoing major changes among management, why all 10 directors were re-appointed on the company’s board. This is another wrong decision that has further diluted the confidence of RIM’s investors because they believe that if top management team would have been capable enough of handling tough situation, the company could have avoided the vicious circle of problems.

No matter how much Heins tries to convince shareholders that RIM is not taking their support for granted but this inexpedient decision has further displeased RIM’s investors. Heins also mentioned that in order to improve share market performance, RIM has hired few skilled professionals including bankers who are lending their valuable knowledge to help RIM in preparing and organizing strategies in a better manner. One of the biggest aspect on which their development team is working hard is versatility, as BB 10 will be featuring a feature through which users will be able to switch amid programs without coming back to home screen. Thus flexibility is going to be one of the many hallmarks of unreleased BB 10 devices.

In order to convince investors about 2013 launch, RIM stated that if BB 10 devices come out in 2013, they will be able to garner support of highly advanced wireless technology.

Heins further mentioned that RIM is considering saving money by outsourcing for international repair services.

Though there is a lot of hue and cry about RIM’s current situation but Heins and his entire leading team will have to get down to brass tacks by ignoring all negative remarks. All they need to do is to remain focused on BB 10 devices’ development.