There is yet another major unexpected blow for both RIM and BB’s loyal fans. After a series of troubles faced by RIM, New York Times Co., a renowned newspaper publishing house, recently announced that it is withdrawing its support for Blackberry apps and the Palm Pre which means that Blackberry users will no longer be able to read and download new and fresh stories on their Blackberry smartphone.
Now speculations are on if RIM will be able to cope up with the repercussion of this latest happening or not.
While mentioning the reasons for taking such decision, Eileen Murphy (representative of New York Times) commented that the company is keen on channelizing its capital to a source that can ensure optimum utilization of resources and RIM has failed to do that, which made the company withdraw its support.
She further commented that, as of now, their company has no plans of creating new apps for devices which will be running on RIM’s new OS Blackberry 10 that is scheduled for early next year release. However, possibilities still persists that the company might change its strategy in future and go ahead with designing new apps for Blackberry’s upcoming OS.
According to Sameet Kanade (Northern Securities Analyst), New York Times may come up with a few apps once the BB’s new devices arrive in the market, but nothing can be ensured at this point of time.
On the other side, Martyn Mallick (VP of business development and global alliances) revealed that
RIM is planning to invest in apps and for ensuring best quality, it will be looking forward to feedback and support from the developer’s community, which has shown great interest in BB 10 platform.
RIM has recently released an updated version of BlackBerry 10 Developer’s Toolkit, which is available now for free at Blackberry’s website, in beta version. This updated and new toolkit contains several brand new features and many enhancements.
The more the engagement of worldwide developers in RIM’s ambitious BB 10 platform, the better are the chances for success of BB’s unreleased devices.
As far as reading the newspaper is concerned, BB users can do that easily by simply logging in to New York Times’ website on their BB smartphones.
While addressing BB smartphone consumers, New York Times’ website has circulated a notice saying that their mobile website offers a better New York Time browsing experience than the NY Times app.
Though mobile email has been there on feature’s list since the launch of first BB smartphone, but when it came to grabbing the opportunity on right time, RIM lagged behind Apple and new Android smartphone. No wonder it is paying a heavy price now for its much-criticized laid-back attitude.
Nevertheless, the saying goes true that you can’t un-ring a bell but at the same time this is also true that in tech-world, wonders will never cease to exist. So the game is not yet over and who knows RIM’s BB 10 devices may change the fate of RIM.
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