No matter how many analysts, critics, and leading tech-sites are predicting that famous Blackberry maker, RIM, is soon going to bite the dust, but the optimism possessed by RIM’s new CEO and President, Thorsten Heins regarding the company’s future is indeed commendable.
At present, Heins is in London as he got an invitation from David Cameron, the British Prime Minister. Heins enjoyed the opening ceremony of Olympics, and then he paid a visit to British Business Embassy Summits as his eyes were out on stalk, seeing people typing and working on their BB devices, which was a pleasant surprise for him. He has been full of hopes regarding the company’s future, not just from the day he took the position of CEO in January, but from the day he joined this Ontario-based tech company, way back in 2007.
While other leading tech-giants have quickly adopted themselves according to the changing business situations, RIM has been quite conservative in its approach regarding adaptations. It is difficult to understand that whether this hesitation regarding adaptations comes from its laid-back attitude or its confidence over its own products and policies.
For its BB smartphone, RIM has an impressive sales figure to flaunt, which account for 45 million units that have been sold till date. Heins who was until now focusing on bringing the company to a sound position has started replying to critics in their own terms. He recently targeted Windows phone and expressed his surprise over it being considered successful because its poor sales performance is quite apparent.
Another weird thing is that while RIM is assuring people of upcoming BB smartphones’ quality and ground breaking features, it is wasting its precious resources and time on upgrading its former BB 7 platform.
Heins also stated that his entire team is going an extra mile in ensuring that BB 10 smartphone models turn out to be the most radical smartphones launched till date.
Heins boldly expressed that fallout with New York Times is not going to hinder their progress and ambitions, as many other companies have been associated with RIM to develop apps for Blackberry 10 platform.
On being asked why RIM has decided to opt for a less traveled road instead of going the Android way, Heins repeated that he is confident about BB OS and will certainly revamp its native OS with interesting and innovative apps.
He also confessed that as his company couldn’t imbibe the latest 4G technology and that’s why it lagged behind its competitors, who instantly upgraded to 4G network connections. Also, they did not join the latest trend of “bring your own device”, which further contributed towards company’s downfall.
He asserted that though the current trend is of touchscreen keyboards but along with opting for this new trend, their company would also roll out a BB 10 smartphone model featuring physical keyboard.
Heins also mentioned that his company is trying to figure out how to roll out economical devices. One thing is obvious that even though RIM has postponed the release of its new BB 10 smartphones, it will be having a hard time because it is still on the way of developing BB 10 platform to its fullest potential while dealing with other major issues.
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