Yesteryear leading players are now longing to taste the sweet old success, while new players enter foray with aggressive attitude, and walk away with loads of accolades along with impressive market share. This is what we call a perfect example of irony.
Looking at RIM, one can clearly see how damaging it can be for a company to rest on its laurels. While Apple and other leading tech-players were engaged in gearing up to embrace new technology and new tech – trends, RIM was probably busy with trivial matters. When Apple and other tech giants were working round the clock in order to develop ground-breaking devices, RIM was enjoying being on top of the heap. The laid-back attitude is now costing the company big time in terms of blood, sweat and tears.
Though RIM is showing immense optimism for its highly ambitious and much-talked about BB 10 platform, it is facing difficulty in getting back on track and keeping up with the pace of its rivals.
Thorsten Heins (CEO and President, RIM), is now adopting a flexible approach regarding BB 10 platform policies. He recently expressed his inclination towards licensing RIM’s upcoming BB 10 OS to other tech-firms. Well, this is not new news but Heins suggested during a conversation with Bloomberg that if someone really shows eagerness towards licensing BB 10 OS then they will get access to it very soon. Heins gave an example of QNX, and said that the way it is being licensed in the sector of automotive, RIM can also license BB 10 platform in a similar manner.
A statement made by Heins clearly indicates that if any tech firm is willing to license new BB 10 OS, then they might be able to roll out BB 10 devices before RIM does. As is known to all, BB 10 smart phone models will be releasing in early 1Q, 2013.
It has been verified that BB 10 platform is currently in its finishing stage of testing. So far, there is no clue regarding the prospective partners for hardware. Samsung has already made its point clear that it won’t be licensing BB 10 OS but other leading tech-players like LG, HTC, etc. are currently tight-lipped regarding the licensing issue.
Research in Motion is also very serious about developing a BB 10 model on the pattern of Google’s most popular OS – Android. If reports are to be believed then RIM is planning for an expansion of its own range of hardware other than its smart phones and Playbook device.
RIM has been feeling the heat ever since Apple introduced its revolutionary iOS but things got worse when the remaining market share was captured by Android based smart phones. However, there are no qualms that for RIM, it is not easier to compete with Apple and other tech giants anymore.
Well, whatever the case may be, we all know that RIM is all set for the BB 10 smart phone release, so let’s just hope that RIM comes up with trumps.
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