Though things might appear a little upbeat in Research In Motion, but many people have started sensing that RIM would soon be gone in Limbo. If new reports are to be believed, something has come up which will dramatically worsen the current situation of RIM.
According to some fresh reports, the coalition government of U.K. is on the verge of granting approval to use other smartphones besides Blackberry. That’s a major letdown for RIM and its top management officials undoubtedly, who were trying their best to pose a picture perfect smile in front of media.
Some government officials, who are apparently huge fans of the iPhone, were behind these upcoming changes in policies. For them, using Blackberry was a difficult task and they wanted to shift to iPhone.
RIM was already under a hell lot of pressure, and if the government gives way to other smartphones then the pressure will mount up like anything. The only way RIM can sustain such a cut-throat competition is by launching groundbreaking BB 10 platform.
Investors have already shown a glimpse of their impatience during the recent shareholder’s meeting, but Heins assured them that the upcoming BB 10 smartphones will change everything. That’s the reason why RIM’s investors are giving a last opportunity to this failing company.
The future of RIM now almost entirely depends on the success or failure of BB 10 smartphones. In case the Blackberry 10 fails to impress users, there will be nothing that could save the company.
RIM did witness an impressive market position which accounted for $78bn way back in May 2008, but today its market value accounts for $3.8bn. There is still a ray of hope amidst numerous black clouds, which is the remaining profit balance of RIM. If RIM goes under liquidation, then it will be left with a handsome profit balance which accounts for $2bn, so there are still strong chances of opting for a feasible turnaround strategy. However, that might be the last resort that they have in mind. For now, RIM is focusing on BB10.
If the prices of RIM’s shares further take a nosedive then it would become easier for leading tech giants like Microsoft, Samsung and IBM to plan for an acquisition deal. Rumors have already began brewing up that these companies are showing their keenness in inquiring about the worth of RIM’s business.
Though a lot of factors play a role in RIM’s downfall, but the latest one is the growing popularity of a scheme called ‘(BYOD) Bring Your Own Device’. As far as BB’s email security feature is concerned, RIM might soon lose a monopoly due to the advent of other software packages of security.
Another noteworthy fact that can’t be ignored is that there is another rival in the market, ready to be launched before BB10. This rival is none other than Apple’s highly innovative next-gen iPhone5. After purchasing the latest iPhone, how many people would like to go for a Blackberry… only time will tell. All we know for now is that RIM’s future depends on Blackberry 10.
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