The tech world is quite unpredictable and the same has been proved by key findings summarized by uSwich.com (UK price service for comparison). Data was fetched by this website from its Mobile Tracker report and on compilation of the collected data, it has been found that Samsung’s advanced Smartphone Galaxy S III continues to hold top position in UK in the mobile phones market.
However, few findings are not only interesting but also surprising. BB curve 9320 has witnessed a remarkable revival and from 8th position, it has climbed to 6th position. With such reports coming, RIM can heave a sigh of relief. This shows that no matter what critics say about ruination of the company, it looks like RIM’s loyal subscriber base feels that company deserves a second chance and they also believe in sticking to BB smartphones rather than switching over to more lucrative user friendly options like iPhone and Android based smartphones. As far as RIM’s own efforts are concerned, it has had its share of feedback and is now trying out every possible way to bounce back in the market and secure a stable place in the market place.
Apart from the unanticipated report about BB Curve 9320’s upward swing, uSwitch also pointed out that RIM’s BBM feature is still wooing UK’s youth and the charm of BBM feature is not at all fading away even in the wake of most innovative and more user-friendly cell phones. The current price of Blackberry Curve 9320 with QWERTY keyboard is £10.50/month with pre-installed features like Facebook and apps for Twitter.
Ernest Doku (uSwitch.com telecom expert) stated that there are few factors which have worked in favor of RIM that include attractive discounts, immense popularity of BBM facility, absence of any new mobile phone entrant in the month of August etc. Due to these factors, RIM has made an impressive comeback in the UK region. As far as the position of Nokia is concerned, the brand positioning of Samsung has completely wiped off Nokia from consumers minds.
Doku added further that since many ground breaking phones are about to debut during 2012 Fall, it would be really interesting to watch whether any new entrant is capable of giving a tough time to Apple and Samsung or not.
uSwtich also selected Sony XPERIA T as one of the most promising smartphones which is capable of delivering a high definition smartphone experience to end-users. The choice also comes from the fact that Sony XPERIA T will be flaunted by James bond in its upcoming 007 flick.
Unfortunately, HTC model One S is on the verge of losing its position from top ten UK mobile phone list. Nevertheless, it is expected that within a few months, we are probably going to witness some more interesting findings since many mobile phones are lined up for releases and any competitor among these new entrants may turn out to be the game changer.
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