Blackberry: BB10 Not Seeing a Release in Japan

by Briley 376 views0

Believe it or not, Blackberry is not popular everywhere (I know that was kind of a low blow). Hopefully that will change since Blackberry 10 is soon going to be available globally. After changing their name from RIM to Blackberry, and delivering the Z10, it seems like our beloved company has finally gotten it’s act together.

Ever since, I first heard of the Blackberry 10 OS, I’ve been touting it as the true savior of the company. So far, everything seems right on track, and that prediction looks like it will come true. Now, Blackberry just needs to win back some of that market share it lost over the past couple years.

The Z10 saw a hugely successful release in Canada and the UK; hopefully it will see an equally successful release in the States. Unfortunately, in a rather unexpected turn of events, it looks like the new Z10 and Q10 won’t see a release in Japan at all.

According to Blackberry, the decision was made because of declining sales in Japan. Blackberry just isn’t as popular in the Japanese market. Naturally, it doesn’t make sense to devote the extra time, manpower and resources to produce for a market where sales are poor.

Nikkei, over at Engadget, got in touch with Blackberry, to find out if this report was actually true, and they replied with this statement.

We are in the process of launching BlackBerry 10 globally in key markets, and we are seeing positive demand for the BlackBerry Z10 in countries where it has already launched. Japan is not a major market for BlackBerry, and we have no plans to launch BlackBerry 10 devices there at this time. However, we will continue to support BlackBerry customers in Japan.

That officially confirms it. Unless business picks up in Japan, there won’t be a release for quite some time. At least older Blackberry devices will still continue to receive support from the company.

If you’re in Japan and you happen to need one of the newer Blackberry 10 devices, you’ll have to import it.

This is pretty odd news, especially considering Blackberry 10 supports more than 33 languages, one of which is Japanese. Blackberry couldn’t justify the ongoing cost of a release in Japan, yet they already included the Japanese language in BB10? I have to say it’s a little confusing.

Oh well, if it’s one thing I’ve learned over the past few months, it’s that good ol’ Thor knows what he’s doing with the company. If Blackberry decided there’s no money in a Japanese release, then they probably know what they’re talking about.

Perhaps this is Blackberry’s way of getting back at Capcom for only releasing Monster Hunter 3 (Tri) in Japan??

Do you have any thoughts on the matter? Please feel free to share them in the comments below!

Yes, the Monster Hunter comment was a joke.

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