The Blackberry Live 2013 recently created a buzz in the technology hub with its announcement for BBM going cross-platform. The conversation involved revolves around the discussion if cross-platforming of BBM over other carriers will affect the device sales in a positive or in a negative manner. The major worry that surrounds the Blackberry employees is that if they will be able to make it at the first place in the App store. There are actually a lot of different App store guidelines that BBM seems to violate. Some of these have been listed below.
2.11 Any app that is found to be a duplicate of the existing App store apps will be rejected, especially if there are too many of these such as flashlight, burp, Kama Sutra, fart Apps.
This is one such guideline where Blackberry may face the trouble. Well, it is agreeable that there is not any further scope for an additional messaging application in the App Store, but there is a possibility that Apple might object the late coming of BBM and claim it to be unacceptable. Hopefully, Blackberry has answers for the same.
3.1 Metadata or Apps mentioning the names of other mobile platforms may be rejected.
This form of guideline has been introduced with an objective to prevent infringement of the trademarks. However, it can also serve as a defense mechanism thereby enabling Apple to restrict other mentions on the devices. As the major purpose of introducing BBM on the iOS is stealing the market share, therefore, Apple may leverage this specific guideline so as to deny Blackberry entry in the App Store.
2.12 Web sites that have been bundled as applications, less entertaining apps and other apps which do not provide with much of a usage will be rejected.
There is absolutely nothing denying to the fact that BBM is a really useful app. The major issue with this guideline can arise when Apple may use it as a tool for denying apps which may compete with the overall native functionality of such a device. It is extremely clear that how BBM gives a direct as well as a clear-cut competition to Apple’s most widely used applications- Face time and iMessage. Hence, there is a large possibility that Apple may deny inclusion of the Blackberry Messenger in the app store.
The real crunch in the guideline document comes at the end in which Apple has clearly stated that all the points contained in the document above are merely the guidelines and the right to deny anyone of any reason rests with Apple itself. In addition to this the end note also says that Apple is deemed to do so without providing anyone with any form of explanation.
Since the beginning, Blackberry has always been open about the revelation that the concept of introduction of BBM on the iOS platform is mainly targeted towards increasing the Blackberry market share. Keeping this in view, it is hard to say that Apple would approve the BBM app for iOS. Hopefully, Blackberry has a plan B.
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