Although Canada, over the decades, has been lingering under shadows of the mighty America, there are still certain things which distinctly separate Canada. The stern belief of Canadians in BlackBerry maker Research in Motion that has been constantly contributing innovative technologies to the world since 1984 is one such thing.
Even though America has easily abandoned RIM, Canadians have revealed their uncharacteristic patriotism by keeping to the sides of their homegrown brand. It’s true that innumerable customers as well as the Canadian media has pinched and poked at RIM at every possible occasion since past couple of years, but finally the truth about loyalty of Canadians towards BlackBerry has been unleashed.
This might be news to many, but the recently conducted Forum Research poll carried out in September for Canadian Business magazine reinstated this belief. The research revealed that 23 percent of smartphone users are currently using a BB. These figures are just behind the 27 percent of Google’s Android. These statistics are quite different from the US numbers where 40 percent people use Android devices whereas BlackBerry is way behind with some single digit percentage.
More than 35 percent Canadians use iPhone, so Apple is still the leader in smartphones. This means that BlackBerry is way beyond the first two top slots in its own home ground. But more interesting is to find out what people are thinking about buying the year next.
The data states that around 18 percent Canadian smartphone users are planning to switch over to BB – most probably BB 10. So, what’s so good about this news? After all, 18 percent is not a big number and currently the brand has ownership of only 23 percent!
The good news is that around 17 percent of users are interested in buying an Android. So, this means that the technology that is currently reigning in the US is set to come down in Canada. As far as iPhone from Apple is concerned, it is way above both these brands in numbers. But there is a slim chance that BlackBerry might be able to snatch the number two spot from Android in Canada if not in the US.
We should keep in mind that Playbook holds 19 percent market share in the genre of best tablet in Canada.
This does not surprise us at all. Although, there is nothing great to say about BlackBerry OS 7 or the current set of devices, we are still fueled up for BB 10. The new key of success for RIM is a new platform for mobile that is efficient, innovative and sleek and the preliminary demonstration indicates towards it.
RIM stands better chance if it becomes successful in luring enough developers or porting the Android apps successfully. A highly competitive OS that can stand smartly opposite the Android, iOS and Windows, can bring RIM back to its earlier position.
Share the love
Get free updates and win BlackBerry prizes
People Who Liked This Article Also Liked...
Related Posts From Forum... Have Your Say!
This section is coming soon...