RIM’s last BBM Challenge was a success and they just let me know they’re going to start up round two with a second generation of the BBM Challenge Council. This council will include some of today’s top celebrity influencers like Whitney Port, Hope Solo and others. According to RIM, “millions of youth tuned-in and thousands participated”.
This generation, called The BlackBerry Challenge Council Project, will be led by popular comedic actors/producers Streeter Seidell and Amir Blumenfeld (best known for MTV’s Pranked and CollegeHumor.com). The two comedic actors will challenge today’s youth to compete in a series of five challenges over three months presented through webisodes. With the help of special celebrity guest cameos, including Greyson Chance and Leighton Meester, each Challenge Council webisode will examine a misconception or myth about BlackBerry smartphones and ask participants to help correct it. The webisodes will also highlight core features of the latest line of BlackBerry smartphones such as their social music capabilities and faster web browsing. Winning entries will be awarded prizes including tickets to exclusive events and all-inclusive trips or experiences with their friends.
For more info, to enter in the BBM Challenge or just follow along, go to bbmchallenge.com.