Unfortunately, the Blackberry Z10 is not going to release in the US until March or April, and the Q10 isn’t going to launch until later in May. Blackberry made it clear that the platform would be launching first in markets offering the most commercial success for the company. The Z10 is already available in Canada and the UK. Recently we got word that no Blackberry 10 devices will be launching in Japan, at all.
Blackberry is gearing up to launch the platform in two more countries within the next 24 hours. The Blackberry Middle East Twitter account let everyone know that they’re readying for a launch event in Beirut later tonight. Tomorrow, we’ll also get to see Blackberry Z10 go on sale in Turkey.
The Blackberry 10 Launch Has Been a Success
While it is most certainly difficult to predict how well the platform is going to move after launch when it’s newly available, we can make a prediction based on the Z10 launch so far.
Earlier in February, Thorsten Heins stated that the Z10 launch in Canada was one of the best ever for the company.
“In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone. In fact, it was more than 50% better than any other launch day in our history in Canada. In the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone.”
Furthermore, it was later revealed that Blackberry broke its own sales records in regards to the new platform. Lots of estimations were released, despite a lack of actual sales figures, but it is quite obvious that the BB10 launch has been a success.
What the Future Holds…
That being said, we can expect to see impressive sales figures coming out of Turkey and Beirut. The Middle East is one such place where smartphone sales are actually starting to pick up. It’s no secret that Blackberry has the greatest stranglehold in foreign countries. This, in turn, explains why the platform is launching in the US at a much later date.
The real issue now is whether or not the relatively new platform offers enough to rend folks away from an ecosystem they’re already invested in. By now, many consumers that dropped their Blackberry for an iPhone or Android handset, have had their new devices for some time. That means, while Blackberry 10 has been in development, they’ve invested time and resources into the new platform.
I would imagine that by launching in newer countries, the Blackberry brand can further solidify their own market share, thus making room for the future. Blackberry 10 is a new platform, which means over time, just like Android, more features and functionality will be added. Of course, it’s going to take some time before the platform is on par with anything else out there today. Most mobile platforms, like Android and iOS, have had years to perfect their system while Blackberry 10 has been in development for a much shorter period of time.
Hopefully we’ll have more solid sales figures for you after the Turkey and Beirut launch this week.