BlackBerry devices are known for their minimal, yet modern design that gives utmost importance to content. It is no wonder then that they keep winning design awards.
The BlackBerry Z30, Z10 and Z3 are loved for their ergonomic design praised by renowned design juries like iF Design, Good Design and Red Dot. The Leap sports a design inspired by these iconic models loved and admired all over the world.
The Leap was announced less than a few weeks ago. It is an all touch smartphone that looks rather slim. Still, it feels solid in your hand. And thanks to the unique rear pattern, you will have full control over the device even when you hold it in just one hand. BlackBerry has paid great attention to the finer details like finishes and materials. In addition, the edge-to-edge touch display reflects clarity, harmony and care.
Only the best designs win recognition
The Leap’s rational beauty is inspired by the design of modern architecture. The form is unified by reflective surfaces and visually-light elements. The device has a minimalist frame that allows it to maintain a slim profile.
When it comes to Leap, productivity is the main focus. BlackBerry has refrained from using loud design elements that scream for attention. The company wants content to be the center of attraction. The back housing has a soft finish that provides comfort and grip. The designers have paid attention to every single detail to ensure that the user gets to enjoy the most productive experience.
Like other products from BlackBerry, the Leap is also designed for users who put an emphasis on productivity. If you are looking for an all touch phone that provides a great typing experience, all-day-long battery life and best-in-class security, the Leap is the device to get. It is designed to be a great productivity tool for the ambitious, young professional who seeks nothing but the best. This target group looks for quality and elegance in their smartphone. The Leap offers everything that they expect from BlackBerry with a 5-inch touchscreen display.
Leap’s design is inspired by the designs of the award winning Passport and Z3. It has a single body build made from engineered resin. As this construction provides a simple assembly, repairing the device is easy. Also it provides grip, ergonomics and structure. In addition, the edge-to-edge display complements the touch gestures supported by BB 10 OS.
The white model has a porcelain feel coating that contrasts beautifully with the blacked out lens, display glass and keys. The shadow grey model stealthily plays on contrast and looks quite beautiful.
The Leap design incorporates all the knowledge BlackBerry gained from designing the Z30, Z10, Z3 and the Passport. It is a simple, elegant and secure product that everyone will love.
The designers used laser to create speaker holes. Besides providing a secure grip, the dotted texture on the back adds another level of detail. The dots fade in a subtle manner as the texture effortlessly wraps around the device.
The Leap is the latest smartphone from BlackBerry. There is no word on pricing or availability at the moment.