BBM Becomes the Number One Messaging App in Indonesia

by Thea Neuman 538 views0

BlackBerry Messenger is the number one messaging app in Indonesia. It is used by almost 79 percent of people who use messaging apps in Indonesia. On average, these users spend 23.3 minutes per day on it. BlackBerry has always enjoyed huge popularity with Indonesians.

Indonesia is a group of islands located in South East Asia. This country has been a big market for mobile phones. It has a population of 240 million people and a large number of them own mobile phones. Seventy-nine percent of mobile users in Indonesia use BBM. That makes it the most used mobile messaging app in the country beating out WhatsApp and LINE. They occupy the second and third positions respectively. The research firm Nielsen reported this in Reuters and the Jakarta Post.

What makes BBM so popular?

Part of this popularity can be attributed to the versatility of this messaging platform. BBM is fun to use and offers plenty of useful features ranging from voice calls to stickers and channels. Better still, BBM is cross-platform. Users on Android, iOS, BlackBerry and Windows Phone devices can use it to securely communicate with anyone. BBM messages are encrypted and hence third parties cannot read the messages you exchange with your contacts.

In addition, BBM Money which is exclusive to Indonesia is also gaining momentum. This may have also increased the popularity of BBM in Indonesia. BBM Money is issued by Indonesia’s Permata Bank. It allows BlackBerry users having an account at any Indonesian bank to get a mobile money account. After loading it at any ATM, users can make bill payments, send money to their BBM contacts or cash out at one of the Permata ATMs. When all of these impressive features come bundled with a single messaging application, Indonesian users have every reason to go crazy about BBM. It is undoubtedly the best mobile messaging app for their needs.

BBM Popularity

BBM is available in all parts of the world. BBM is also doing incredibly well on the iPhone. It is one of the most downloaded apps for iPhone in countries such as Nigeria, South Africa, Colombia, Argentina, Canada, the UAE, and the United Kingdom. And in India and the UK, it is as popular as WhatsApp. But this is not surprising considering the capabilities of this messaging app.

BlackBerry Messenger is a hugely popular internet based instant messenger that comes standard with BlackBerry devices. BBM allows instant messaging and voice calls between BlackBerry, Android, iOS and Windows Phone devices. Until late 2013, only BlackBerry users could use BBM, but now BBM is available on other platforms as well.

Right now over 91 million use BBM worldwide. Using BBM, you can exchange messages with a single person or several persons. And chat groups allow multiple devices to communicate with one another in a single chat session. Besides text-based messages, BBM allows you to send pictures, audio recordings, stickers, files and a huge selection of emoticons. Contacts can also make voice calls over a mobile network or a Wi-Fi connection. Most modern phones can even make video calls.

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